Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Bundesliga side VfL Wolfsburg FC has unveiled a Chinese youth training project in Changchun, Jilin Province, as part of their partnership with Shangdong Linglong Tire.
The project will see the German club open a training camp in Shangdong in September, to cater for Chinese children aged 6 to 12. Among other innovations, Linglong Tire is set to select three Chinese children to become the coach’s escorts, for each of the club’s home games from the start of the next Bundesliga season in August. At the same time, those Chinese children will also have the chance to visit the Volkswagen Arena and AutoMuseum Volkswagen in the city of Wolfsburg.
Shandong Linglong Tire has been a sponsorship partner to VfL Wolfsburg since January 1st, 2015. As Qi Zhifa, the brand’s Deputy General Manager said, “We have specific business plans in the European market, so we’re building our R&D center there. For us, the partnership with VfL Wolfsburg FC will definitely improve our brand exposure in Europe.”
The club’s General Manager Thomas Röttgermann told media that China is a very important market for them, so the co-operation with Linglong Tire will be really helpful to their expansion in China.
Source: Sina
Proofread by Sean O Diobhilin.
Related coverage
Owen & Wright join forces to help Chinese soccer
15 Jun 2016
Weekly Report: Team China peaks CCTV ratings
30 Mar 2016
Evergrande aims for world class in 5-year
06 Feb 2015
Bundesliga signs 5-year exclusive media partnership with PP Sports
10 Jul 2018
Sponsorship fees of Team China hit 200 million yuan
03 Apr 2015
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...