VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The 2016 IAAF World Athletics Challenge will be inaugurated at the Bird's Nest tonight. The reform of the athletics industry was discussed at the future summit yesterday.
"You know what was the most-watched event in 2015 on the CCTV sports channel? The answer was athletics. In 2015, the most-watched moments on the CCTV sports channel throughout the year were on August 30, the day of the IAAF mens jumping competitions. It had a 4.25% rating, which means that one in every twenty-four Chinese people were watching it live." Jiang Heping, director of the CCTV Sports Channel said at the summityesterday.
"Compared with the Olympic Games and World Championships, the IAAFWorld Athletics Challenge Beijing is more like an annual holiday, which contains all the festival events." Jiang Heping said, "I believe that the IAAFWorld Athletics Challenge Beijing will be better with its slogan of "faster, higher, stronger". It will develop with a faster speed, higher ratings and popularity, anda great deal ofinternational influence.
Source: www.sports.com
Proofread by Sean O Diobhilin
Related coverage
Alibaba Group planning to buy into Sina Sports
12 Aug 2015
Beijing 2022 venue signs strategic partnership with Air & Style
22 Dec 2015
Marbury appointed to be Beijing Environment Protection Ambassador
28 May 2015
2022 bid inspires more Chinese to join in winter sports
16 Feb 2015
361 Degrees earns more in FY2015
09 Mar 2016
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Yutang Sports
loading...