Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Nike Inc., the international sportswear giant, have renewed a deal with the Shanghai International Marathon to extend their sponsorship by 5 years, according to a report posted on Tuesday.
The event, an annual marathon held in Shanghai during late autumn, will receive continued support from the sportswear company. As the event’s Premium Sponsor, Nike is aiming to provide better equipment and tracking services, as well as present a digitized marathon.
Under this deal, the two sides are going to upgrade the event’s official running application Nike+, which will serve users the latest race information and connect to other runners across the world. In addition, the Nike+ Run Club will be introduced to help participants receive professional training in daily life.
Nike has been a partner of the Shanghai Marathon since 2012. The new deal will extend their strategic partnership until 2020.
Source:Sohu
Proofread by John Devlin
Related coverage
Chinese sportswear brand Health sponsors 5 national athletics teams
26 Aug 2015
How to make money in Chinese sports market?
26 Nov 2015
361° inks sponsorship deal with 2018 Asian Games
16 Jun 2017
Pingan Bank becomes title sponsor of PGA China Tour
02 Apr 2015
Nissan claims sponsorship rights to Evergrande
23 Nov 2015
More from Yutang Sports
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Yutang Sports
loading...