Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
China’s sports marketing company SECA World announced yesterday (January 21), at JW Marriott Hotels Beijing, that the company has raised around US$100 million from China Media Capital (CMC).
Speaking about the deal, CMC President Li Ruigang said “China’s sports industry has entered into a golden era and is developing at a high speed. We believe, that within a few years, we will see significant innovative development in native Chinese sports events, brands, personnel, marketing and even operating systems.”
“SECA is a fore-runner in this industry and has in-depth knowledge of the market and its operation after years of accumulated experience. This will be an important part of the presence that CMM holds in sport,” Mr. Li continued.
As Li Sheng, President and CEO of SECA, said “Obtaining capital is a wonderful start, but we are still at the preliminary seeding stage and can’t monetize any of our projects in the near future. However, if we carefully nurture them, we can reach great achievements and bring more vigor to Chinese sports.”
CMC has been a heavy spender in sport over the past year, most notably with the lucrative CSL broadcasting deal and the investment in City Football Group.
Proofread by John Devlin.
Related coverage
Analysis of Soccer Events Broadcasting in 2013 (II)
29 Dec 2014
Exclusive interview: NBA China’s SVP David Yang explains how to focus on Chinese market
28 Dec 2015
Baoneng buys Guangzhou International Sports Arena for RMB3.7bn
25 Aug 2017
Fomer Chinese NBA star raises RMB10 million
07 Mar 2016
Ali Sports hires Han Lifeng as vice president
24 Feb 2016
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...