VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Dongfeng Nissan Passenger Vehicle Company, a joint venture founded in 2002 by Nissan Motor Co. and China's Dongfeng Motor Corp, said it was astonished by Guangzhou Evergrande’s dropping of its jersey ads in the final match of the AFC Champions League, according to Nissan’s official post last Saturday night.
As cited by media reports, at the beginning of November, Evergrande had asked for a buy-back of the jersey ads rights from Nissan. They were turned down by the motor company. However, without the agreement of its advertising partner, the club changed its jersey ads to Evergrande Life Insurance for the second leg of the final, when they defeated the UAE's Al Ahli 1-0 in Guangzhou.
Evergrande and Dongfeng Nissan struck the jersey deal on February 17th, 2014, and it is said that the agreement was worth 110 million yuan ($17.24 million). Nissan is seeking a public response from Evergrande and says it will reserve the right to take further action. There has been no official response from the club up to now.
Source: Netease
Proofread by John Devlin
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Alibaba in talks to become top FIFA sponsor
19 May 2016
Huawei extends deal with Canberra Raiders
26 Aug 2016
China League long for league-level commercial operation
14 Oct 2015
Wukesong Arena renamed as Cadillac Arena
22 Sep 2017
Luyuan: sports marketing No. 1
18 Jun 2015
More from Yutang Sports
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...