VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese online video platform iQIYI has announced a deal to become the PGA Tour’s official digital streaming portal in China from 2016 through 2020 at a press conference held in Shanghai.
The signing was attended by PGA Tour Commissioner Tim Finchem, Deputy Commissioner Jay Monahan and Co-Chief Operating Officer Ed Moorhouse; Gong Yu, the Founder & CEO of iQIYI; Geng Xiaohua, Senior Vice President of iQIYI; and Zhang Yuxin, the General Manager of Copyright Management Center.
Under the deal, the Chinese online streamer will have rights to live stream more than 1,500 hours of 40 PGA Tour tournaments, including the Players Championship, all FedExCup events and the Presidents Cup, as well as the World Cup.
iQIYI will also provide all of the ancillary programming produced by the PGA Tour Entertainment division, including on-demand highlights, exclusive content and player interviews.
In addition to that, the Chinese company will also work with the PGA Tour to produce customised and original content in order to engage with a broader audience.
The financial terms of the deal have not been disclosed. This deal adds to iQIYI’s sports portfolio sthat includes 2014 FIFA World Cup Brazil, the China Open and Grand Slam Tennis.
Source: Sportbusiness
Related coverage
2015 BWF World Championships broadcasting ratings report
28 Aug 2015
Three Chinese media become new broadcasters of PyeongChang 2018
11 Feb 2018
Tencent Sports to screen UEFA Champions League and Europa
11 Aug 2015
China’s StarTimes signs up African soccer icon as brand ambassador
13 Nov 2015
Titan Media cooperate with L'Équipe in New Media Field
21 Sep 2016
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
France’s Golden Decade of Sport
14 Jun 2023
Yutang Sports
loading...