VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The ongoing Shanghai Rolex Masters and the Australian Open announced a strategic tie-up on Tuesday that will mark the two tournament become each other’s event partner.
Under the agreement, the sides will collaborate in various aspects including tournament promotions, commercial partnership together with resources share and visitor exchanges.
Tennis Australia Commercial Director Richard Heaselgrave revealed in Shanghai that organizers of the two tournaments are in talks on commercial cooperation together with sports tourism projects and personnel exchanges.
In addition, the sides will also share resources regarding TV broadcasts. The Australia Open has reached agreements with 6 Chinese TV stations led by CCTV for the rights to broadcast the events for the upcoming season, according to Heaselgrave.
The Shanghai Rolex Masters is the exclusive ATP 1000 event based in Asia while the Australian Open is the only Grand Slam event held in Asia-Pacific area.
Source: Shanghai Daily
Related coverage
China and France tie up in winter sports
30 Jun 2016
Tissot named as official timekeeper of CBA
18 Nov 2015
China’s soccer club names Luis Figo as Honorary President
29 Jan 2016
Ronaldo seeks link with Alibaba
12 Nov 2015
Denis Irwin celebrates launch of MUTV in China
18 Jan 2016
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...