VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
At the outset of the 2015-16 season, the LFP is launching Ligue 1's official account on the international platform provided by the WeChat app.
Standings, results, videos, articles, competitions: the French top-tier football competition account will offer - in English - a wide range of information and services for fans.
The launch of the Ligue 1 account comes just a few months after the launches of Ligue 1 accounts in Chinese on the Chinese version of WeChat as well as social network Weibo.
Ligue 1, the top football division in France has a relative weak influence in China when compared with other “Big Five” European football leagues in terms of fanbase, media exposure and commercial development.
Developed by Tencent and released in 2011, WeChat is the world’s fastest-growing social network app with over 600 million monthly active users worldwide as of the end of August 2015.
Taken from Ligue1
Related coverage
Former Olympic champion launches fitness app
05 Nov 2015
YuuZoo forms e-sport joint venture in China
04 Jun 2015
China Sports Marketing Forum opens new center
25 Aug 2015
China's policy makers drive campus football
13 Aug 2015
Luneng Group signs David Beckham
21 Sep 2015
More from Yutang Sports
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
France’s Golden Decade of Sport
14 Jun 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...