VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese internet operators Sina and Tencent and digital media company LeTV Sports have secured digital broadcast rights to the English Premier League for the 2015-16 season.
Financial terms of the deal were not disclosed but an insider said each of the three Chinese companies offered a price over 110 million yuan ($18 million).
On July 10, Sina, the previous exclusive digital broadcast rights owner of the EPL bar last season, and Tencent, owner of NBA’s exclusive digital broadcast rights for the next five years, both announced bagging digital broadcast rights of the EPL for 2015/16 season. On July 12, Lei Zhenjian, CEO of LeTV Sports, also announced through social network that LeTV Sports would continue providing live-streaming services of the EPL to Chinese football fans for 2015/16 season.
According to sources, there are at least four Chinese companies bidding for digital rights to Premier League, and three of which were selected to have the rights at last.
The $18 million (110 million yuan) rights fee was an increase more than 40 million yuan compared to 11 million US dollars last year when only two Chinese media companies (LeTV Sports and PPTV) paid top dollar to get non-exclusive broadcast rights of the EPL.
Related coverage
Ti’ao Power pay first installment of RMB400m to CSL
01 Jan 2016
K8 Group the new West Brom shirt sponsor
01 Jun 2016
29 Nov 2016
Premier League on LeSports HK and Now TV
22 Jul 2016
Tencent secures three-year NFL digital partnership
22 Aug 2017
More from Yutang Sports
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...